Windsor Coffee Shops Marketing Strategies
and how to use them
One thing you can always count on while being in Windsor Ontario, is a good cup of coffee (when you’re not having the pizza *cough cough* Armandos).
But with all the coffee shops around, how do we decide on which one to go to? Do we choose Joe’s in Kingsville, or do we head into Amherstburg for Bucketlist?
However, good coffee means nothing if nobody knows about it: So what can we actually learn from how these coffee shops market themselves, and how can we stand out from the rest?
Find Your Buyer Persona
Don’t sell to the void. The void doesn’t have money (nor drinks coffee). Instead, create a target and aim for that!
Something I always tell my clients, “Don’t shoot in the dark, because you’re going to hit your Dad”.
Basically, you’re investing something into this, and as a result, you want sales to come out of it. Whether its time, money, or both – you’re invested. Don’t throw your money at the wall and expect something to happen.
Create a buyer persona. Buyer personas are great for knowing exactly who your average customer is, what they like, and what speaks to them! The best part it? You don’t need a marketing degree to make one. Hubspot has a fantastic tool that helps beginners make buyer personas. The best part? Its 100% free!
Map it Out!
If you went on a road trip, would you hope to reach your destination by just driving around and hoping for the best? I hope not! Marketing is the exact same way! Everything you do, has to end in a transaction of some sort. Either of information, or sale. But how do we get there?
This is where we use a customer journey map.
The first pillar is usually the medium. Is it ads? Is it social media? What is the first contact point you are going to have with your customers.
From there, build it out! How can someone go from seeing a post organically, to spending money at the Windsor coffee shop? If you can master this, you’re a good 20% of the way to a full blown marketing machine!
Calls to Action
The biggest mistake I find with Windsor coffee shops is this – no call to action. So what exactly is a call to action?
The definition – telling the audience exactly what you want them to do.
Why do we add CTA’s? The best way to get someone to do something is by telling them to do it. This plants the seed in their mind. Even a simple “stop in today” can increase sales and engagement (A lot!).
Here are some examples of CTA’s to use on your next post:
- Stop in today!
- Grab your’s now!
- Don’t wait – get yours today!
- Caffeine is calling you!
Use any of these and watch your engagement increase (as well as your sales!)
TL;DR - Windsor Coffee Shop Marketing
Every marketing plan starts with the basics.
- Who are you selling to?
- How do they get there?
- What do you want them to do?
If you can answer these three questions, you will start to see your sales go up (and your stress levels go down).
Follow this guide as your handbook and you’ll see the results you’re looking for quicker than you’d think! Just remember – Create something amazing!
GET THE RESULTS
YOU
DESERVE
Modern design, smart strategy, and real growth – all built from the ground up. I help businesses create bold, high-converting websites that actually move the needle!